How Technology Is Revolutionizing Space Design for Corporate Events

In recent years, event planners have changed how they perceive attendees. Once thought of as passive audiences, attendees are now engaged participants. In the spirit of accommodating this new line of thought, many marketers have turned to recent technology trends, from virtual reality to drones, to attract guests and engage attendees at their next corporate function.

While the latest technology can be used to give your guests a memorable and interactive experience during the event, savvy marketers should consider employing all of the technological advancements available to the events’ industry today.

During the planning stages and at the event itself, event managers can implement up-and-coming technologies to revolutionize the design of your corporate function and improve the guest experience in ways that are just as important as creating the “wow” factor. Let’s explore some of the latest technologies event managers can use to reimagine space design at your company’s next corporate event:

3D space planning software

While space planning technology previously required the use of complicated software, event managers now have access to convenient and easy-to-use 3D event diagramming programs that help them organize the layout of their corporate event. With event diagramming technology, event planners can organize seating, and undertake 3D walkthroughs. By using the drag-and-drop tool, they can detail the placement of both small and large-scale elements featured in the room on one cloud-based program.

Not only will the software streamline the organization of the event, but it will also improve communication amongst your team members. Utilizing event diagramming programs to plan the layout of your corporate event will reduce the opportunities for miscommunication between event managers, stakeholders, and the venue staff. In an effective way that saves time and generates a collective method of communication, all of your team members can consult the diagramming program at their own convenience and discuss the options for the design directly through the program.

Here are some of the ways event diagramming software can improve the organization and overall design of your company’s corporate function:

• Provide assurance that no detail will be unaccounted for with a clear-cut diagram

• Implement tools feature to communicate with team members directly

• Upload floor plan to ensure diagram matches the dimensions of the room

• Organize attendee preferences such as meal choices within the seating chart

• Provides team with a single unified layout everyone can refer to

Switch to 5G technology

As wireless technology begins to shift into its fifth generation, event planners can expect a faster and more reliable internet connection to revolutionize the events’ industry. Telenor Research reports that while 2020 is the year when 5G technology is expected to be globally released, early commercial advancements in 5G technology will be made in 2019.

One advancement 5G technology will bring to the events’ industry is the freedom to select interesting and nontraditional venues regardless of their access to WiFi. From open warehouses to country farmhouses, marketers are beginning to pick venues that stand out from the traditional parade of convention centers and banquet halls. In order to give their attendees the most memorable experience possible, brands understand the necessity of selecting a space that both matches the company’s vision for the event while meeting all of the event’s practical needs. That choice becomes all the more difficult for event managers today if the venue doesn’t include a stable WiFi connection.

As 5G technology begins to transition into commercial use, event managers won’t need to rely so heavily on WiFi connection to run their event tech. With the introduction of 5G internet connection, the design of your company’s next event will no longer be limited by poor internet connectivity. This allows your event to feature anything from a hologram-based activation to an AR experience streamed to your guests’ mobile phones.

Projection mapping

For marketers looking to transform the space at their next corporate event, projection mapping is a cost-effective tool that gives brands the freedom to put their own creative spin on the design of their event. Similar to AR technology, projection mapping interacts with a real-world environment, displaying 3D projections onto multifaceted objects or surfaces, which can range from a uniquely-shaped building to a small interior object. Because the technology is so adaptable and can be projected onto any surface, the design options are only limited by the creativity of your team.

Whether it’s an open warehouse or a distinctive building, marketers can take any venue and reimagine the space with projection mapping. If you’re planning on picking a nontraditional venue for your company’s next corporate event, projection mapping would be an innovative way to highlight the room’s most distinctive features, giving attendees an interactive experience without breaking your budget.

Companies that embrace technology as a tool for event design will end up with a corporate event that not only entertains their guests but provides them with a thought-provoking engagement. If your company decides to implement any of these technologies at your next corporate function, event managers will see an overall improvement in quality, organization, and innovation that will positively affect the consumer experience.

[Originally produced for an event management company associated with Marketing Insider Group in June 2019]